Businesses today simply can’t do without a computer network. By connecting several devices together — including computers, printers, and other Internet of Things (IoT) devices — it’s easier to share data and information as well as other resources.
Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant.