Drive more leads with SMB marketing automation

More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects.

Cost of IT support for small businesses

Technology gives companies an edge over the competition, which is why many small businesses in Florida rely on IT to keep their operations running smoothly. Tech issues, however — whether they are as simple as a jammed printer or as horrific as a ransomware attack — are inevitable.

7 Types of video content for effective marketing

If you want to reach more potential customers, nothing beats creating a video to market your products and services, your brand, or your core business values. Here are seven types of video content you can take advantage of to appeal to your intended audience.

How to prevent ransomware attacks

Ransomware is flourishing as hackers turn to more sophisticated and harder-to-prevent means of monetizing cyberattacks. For organizations that fall victim to ransomware attacks, the consequences can be devastating — these can cripple or paralyze entire operations and cost thousands of dollars in damages and lost revenue.

The best data backup solutions for your business

Data is valuable to business, so it’s bizarre that some companies don’t have a proper data backup strategy in place. Organizations of all sizes — including yours — need to be proactive when backing up their data. Here are four of the best backup solutions in the market for your consideration.

Setting up a small-business network: A checklist

Businesses today simply can’t do without a computer network. By connecting several devices together — including computers, printers, and other Internet of Things (IoT) devices — it’s easier to share data and information as well as other resources.

The best practices in collecting customer data

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant.

How robust dashboards can help your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations.